Discover how Jens Vorsatz, Director of Technology Business Management at Adidas, transformed IT cost transparency and strategic decision-making through TBM, alongside insights from expert Josef Petzenhammer.
A new podcast episode of State of Process Automation was published on Oct 13, 2024 with the original title:
Technology Business Management at Adidas
Overview:
In a recent podcast episode, Jens Vorsatz, Director of Technology Business Management at Adidas, discusses the introduction of TBM to enhance cost transparency and align IT expenses with business benefits, alongside insights from Josef Petzenhammer of Apptio.
Core content:
- Five years ago, a pivotal question led Adidas to evaluate its IT spending, highlighting the transparency issue many organizations face around costs.
- Adidas adopted Technology Business Management (TBM) to improve insight into IT expenditures and their business impacts.
- The podcast details Jens’s experience implementing TBM to facilitate better resource utilization and support strategic decision-making.
- The discussion emphasizes the necessity of agile IT practices to adapt quickly to market changes and enhance overall efficiency.
Learnings:
- Understanding how TBM can significantly improve cost control and inform strategic business decisions is crucial for IT leaders.
- Employing an entrepreneurial mindset in IT is vital for assessing costs, benefits, and investments effectively.
- The importance of agility in IT for responding to rapid market shifts becomes clear through real-world applications of TBM principles.
The original content was published in German.