Discover how Carolin Junge combines branding and storytelling to energize business processes, encouraging organizations to reframe their approach and engage people in exciting new ways.
A new podcast episode of New Process Lab was published on Jan 10, 2024:
Overview:
In episode 43, Carolin Junge discusses using branding and storytelling to engage people in business processes. She emphasizes finding excitement in branding and the importance of emotional connection through effective communication strategies.
Core content:
- Carolin Junge, founder of “oh boy!”, shares her insights on the intersection of branding, storytelling, and processes.
- The episode explores how creativity can enhance business processes by establishing a brand’s emotional resonance.
- Junge provides methods for identifying and extracting the unique stories within brands to inspire stakeholders.
- The conversation includes techniques for making processes more engaging and less perceived as mundane.
- Carolin’s unique background as a grief coach offers fresh perspectives on discussing difficult topics in branding.
Learnings:
- Listeners will learn how to connect branding and storytelling with practical business processes to enhance engagement.
- The episode outlines methods for discovering brand excitement through story listening and other interactive techniques.
- Insights on overcoming challenges in communicating process management will be provided, encouraging emotional resonance.
- Participants will gain awareness of how authenticity in storytelling can influence business strategy and culture.
- Strategies for fostering creativity within structured environments will be discussed, promoting flexibility in process management.
The original content was published in English.
