Discover how Martin Pattera’s innovative approach prioritizes understanding customer needs over technology, revealing essential insights into effective problem-solving for businesses. Tune in for practical methodologies.
A new podcast episode of State of Process Automation was published on Apr 27, 2025 with the original title:
„Innovation beginnt nicht mit ‚Was könnten wir bauen?‘ – sondern mit ‚Was will der Kunde wirklich erreichen?‘“
Overview:
In a recent podcast, Martin Pattera of MYLES discussed the importance of understanding customer needs to drive innovation. He emphasized that innovation should start with a deep analysis of the customer’s goals rather than focusing on technology alone, leading to more effective solutions.
Core content:
- Innovation begins with defining the customer’s real desires, not with exploring potential technologies.
- A thorough analysis of the “job to be done” can reveal where inefficiencies and errors occur in meeting customer needs.
- Understanding customer requirements leads to a prioritized innovation roadmap showing opportunities for growth and improvement.
Learnings:
- Listeners will learn how to identify true customer needs to guide the innovation process more effectively.
- The methodology discussed can transform random innovation efforts into structured, intentional approaches.
- Prioritizing customer needs can prevent wasted resources on ineffective technology solutions.
The original content was published in German.
