Explore how Laurie Kelly discusses enhancing the visibility and perceived value of architecture in today’s competitive landscape, offering practical tips for professionals to effectively communicate their impact.
A new podcast episode of What’s Your Baseline? was published on Jul 25, 2022:
Overview:
This episode features Laurie Kelly, Global Director for Demand Generation at Ardoq, discussing how architecture groups can effectively communicate their value. Laurie emphasizes the importance of visibility and strategic communication in enhancing architects’ perceived value within organizations.
Core content:
- Architecture groups often lack visibility, hindering their recognition for good work.
- Laurie Kelly provides insights on defining success for architecture and who it should resonate with.
- Tips for architects include effective communication channels and timing strategies.
- Discussion on failures in conveying value and improving perception through communication.
- Exploration of how architecture’s value supports marketing initiatives to enhance sales tools.
Learnings:
- Learn how to effectively communicate the true value of architecture to a broader audience.
- Understand the importance of defining success in architectural terms and audience alignment.
- Discover practical tips from Laurie Kelly to engage with non-architects and stakeholders.
- Explore new marketing automation tools that can track insights and ROI for architecture.
- Gain knowledge on modernizing thought leadership and fostering community engagement.
The original content was published in English.