Explore insights from Wiebke Apitzsch on the crucial role of data in project success, focusing on strategy, change management, and effective stakeholder engagement in business process management.
A new podcast episode of What’s Your Baseline was published on Mar 11, 2024:
Overview:
This podcast episode features Wiebke Apitzsch, an expert in data management, discussing the vital role of data in business processes and project success. She emphasizes the need for a robust data strategy and effective change management to enhance project outcomes.
Core content:
- The episode highlights the often-overlooked importance of data in business processes and project effectiveness.
- Wiebke shares insights on her career, focusing on her role as head of data strategy and projects at Datahearts.
- Discussion includes stakeholder management and addressing objections in data-driven projects.
- Wiebke illustrates data implementation through practical examples, emphasizing solid foundations for discussions.
- Change management is presented as a critical factor for successful data projects.
Learnings:
- Listeners will learn how to prioritize data in their business projects to achieve better results.
- Insights on developing a comprehensive data strategy that aligns with client objectives are provided.
- The episode explains effective techniques for managing stakeholder concerns in data initiatives.
- Practical examples demonstrate how to implement data strategies successfully.
- Listeners will understand the significant impact of change management in enhancing project success rates.
The original content was published in English.
