Discover how branding and storytelling can transform perceptions of business processes with insights from Carolin Junge, CEO of “oh boy!” in this engaging discussion about inspiring excitement in BPM.
A new podcast episode of New Process Lab was published on Jan 10, 2024:
Overview:
In the latest episode, Carolin Junge discusses the intersection of branding, storytelling, and process management. She shares insights on how to engage stakeholders by finding the emotional core of processes and using creative methods to inspire engagement with branding strategies.
Core content:
- The episode features Carolin Junge, founder of oh boy!, who emphasizes the importance of aligning branding with storytelling to engage people in processes.
- Junge explains how brands can unleash excitement by identifying their core stories and communicating them effectively to their audience.
- She promotes techniques such as “story listening” to draw out narrative elements that can enrich brand identity and process management.
- Listeners learn how to apply creativity in process management, moving beyond boring presentations to deliver inspiring narratives.
Learnings:
- Understand the difference between branding and storytelling to better convey emotional connections to processes.
- Discover methods for uncovering the core strengths of your brand through storytelling practices.
- Learn to create engaging presentations that resonate emotionally, making processes more appealing to stakeholders.
- Explore new ways to intertwine creativity and structured processes for improved engagement.
The original content was published in English.
