Discover how to become a Process Influencer with insights from Andreas Bierwirth of ABmotion, exploring the importance of engaging content and emotional storytelling in business process management.
A new podcast episode of New Process Lab was published on Feb 15, 2023:
Overview:
In the latest episode, Andreas Bierwirth discusses the role of a Process Influencer and how content creation can inspire organizations to embrace and improve their processes. He emphasizes the need for creativity and emotional engagement in process management communication.
Core content:
- Andreas Bierwirth explains what a Process Influencer is and the importance of content creation in inspiring change within organizations.
- He discusses the required hard and soft skills for becoming an effective Process Influencer, including content creation techniques.
- The impact of emotional engagement and humor on improving the perception of processes is highlighted throughout the conversation.
- Andreas shares insights into his work at ABmotion and how he uses storytelling to make content more relatable and engaging.
Learnings:
- Listeners will learn how to incorporate emotional elements into process communication to foster greater acceptance and interest among staff.
- Strategies for creating engaging video and audio content that speaks directly to employees rather than using jargon-laden language.
- The significance of authenticity in communication as a way to connect with audiences on a human level.
- Embrace creativity and humor in process management to counteract perceptions of boredom associated with process documentation.
The original content was published in English.