Discover how Thomas Heinrich from Miragon and Mirko tackle customer communication challenges, exploring efficient marketing campaign processes and the importance of automation in boosting conversion rates.
2025-07-20 09:28:37
A new podcast episode of ProcessPitch was published on Jul 20, 2025, with the original title:
Improving Customer Communication through Efficient Marketing Campaigns
Overview:
This podcast episode features BPMN expert Thomas Heinrich discussing strategies for enhancing customer communication and optimizing marketing campaign processes. The conversation highlights challenges, solutions, and effective tools to streamline these operations.
Core content:
- Thomas Heinrich shares insights on improving marketing processes to increase conversion rates and streamline communications.
- The discussion identifies key challenges such as manual data handling and slow workflows that hinder campaign effectiveness.
- A proposed Proof of Concept (POC) focuses on automating campaign processes using advanced text performance tools and workflows.
Learnings:
- Stakeholder involvement is crucial for successful marketing process automation and to avoid oversight issues.
- Clearly defining process boundaries is essential to determine where automation should start and stop.
- Understanding the ROI of better communication strategies can highlight the financial impact of marketing inefficiencies.
The original content was published in German.
