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Transforming Data into Engaging Stories in BPM

Discover how to transform dry data into engaging stories with insights from behavioral researcher Dr. Julia Zukrigl, enhancing communication and capturing your audience’s attention effectively.
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A new podcast episode of “State of Process Automation” was published on June 02, 2024:

Overview:

In this podcast episode, Dr. Julia Zukrigl discusses how to transform dry data into engaging stories to capture an audience’s attention. Emphasizing the power of storytelling, she provides insights to enhance communication in professional settings.

Core content:

  • People instinctively respond better to emotional signals than to factual data, impacting communication effectiveness.
  • Understanding why stories resonate more with audiences can improve presentation outcomes and foster engagement.
  • Techniques to turn complex data into clear and captivating narratives are shared to help convey messages effectively.

Learnings:

  • Gain strategies to better engage your audience by using storytelling elements in your presentations.
  • Learn how to distill complex information into simpler, more relatable stories that maintain listener interest.
  • Discover methods to evoke emotional responses that can lead to a better understanding of your key messages.

The original content was published in German.

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