Discover how to effectively set quality objectives in business processes, distinguishing between measurable and quantifiable goals, and understand the importance of qualitative data for true improvements.
2025-05-01 09:00:00
A new blog post of Joseph Beratung was published on May 01, 2025 with the original title:
Qualitätsziele und Kennzahlen – Missverständnisse und Chancen
Overview:
The article clarifies misunderstandings surrounding quality goals in management systems, particularly those arising from ISO 9001 standards. It emphasizes that not all processes need specific goals, advocating for a blend of qualitative and quantitative assessments in quality management.
Core content:
- Quality goals in the ISO 9001 context should only be established where necessary, avoiding unnecessary metrics and reports that hinder management efficiency.
- Misinterpretations between ‘measurable’ and ‘quantifiable’ goals can lead to confusion; both qualitative and quantitative data are acceptable for measuring success.
- Complex quality management systems benefit from qualitative definitions of goals rather than solely focusing on numerical metrics that can misguide assessments.
- Clear communication of goals is essential, as vague directives may lead to compliance without understanding, potentially lowering effectiveness.
- While key performance indicators are helpful in tracking progress, they should not overshadow the broader aim of improving actual processes in complex systems.
Learnings:
- Readers will learn the distinction between measurable and quantifiable goals, and how qualitative data plays a crucial role in quality management.
- The importance of setting quality goals appropriately based on organizational needs, and understanding that not every process requires a defined goal.
- Strategies for effectively communicating and explaining quality goals to avoid misinterpretation and ensure alignment among team members.
- Insights into how focusing solely on numerical targets can distort the understanding of complex quality management dynamics.
- The article emphasizes a balanced approach between qualitative assessments and standard KPI metrics for comprehensive quality management.
The original content was published in German.
